The 2022 China Brand Forum with the theme of "Promoting High Quality Development of Chinese Brand Co

On December 8th, the 2022 China Brand Forum, hosted by People's Daily, was held in Beijing. The theme of this forum is "Promoting the High Quality Development of Chinese Brand Construction". Representatives from government departments, business leaders, and experts and scholars gathered together to conduct in-depth discussions and exchanges, in order to gather intelligent forces to promote Chinese brand construction.

The 20th National Congress of the Communist Party of China has pointed out the direction for China's future development and also put forward new and higher requirements for brand building. We should thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, promote brand building with high quality, comprehensively improve the overall level of China's brand development, constantly promote China's transformation from a brand power to a brand power, and contribute to writing a new chapter of Chinese path to modernization. To build a strong brand country, we should focus on the real economy and build a modern industrial system; We must adhere to innovation driven development and accelerate the realization of high-level technological self-reliance and self-improvement; To adapt to domestic needs and continuously meet the people's aspirations for a better life; To promote the entrepreneurial spirit, stimulate the vitality and creativity of enterprises; We must adhere to cultural confidence and self-improvement, and integrate excellent traditional Chinese culture into brand building.

We need to tell the story of innovative development and quality upgrading of Chinese enterprises, deeply explore vivid cases of Chinese enterprises promoting craftsmanship and improving product quality, and fully report on new measures and achievements of various regions and departments continuously optimizing the innovation environment. To showcase the cultural connotations and values behind Chinese brands, enhance the reputation of Chinese brands at home and abroad, help Chinese brands stand firm, make a name for themselves, and go far, and help Chinese brands go global.

Sun Yeli, Deputy Minister of the Central Propaganda Department, pointed out in his speech that the 20th National Congress of the Communist Party of China has proposed that high-quality development is the primary task of comprehensively building a socialist modernized country, and has made significant arrangements to accelerate the construction of a strong manufacturing, quality, and trade country. Strong manufacturing, quality, and trade require strong Chinese brands. In recent years, Chinese brand building has made significant progress, with more and more Chinese products becoming well-known brands and more and more Chinese brands becoming world famous brands. In this process, news media has played an important role as a window for showcasing Chinese brands. I hope that the news media will continue to actively participate and take the initiative, focusing on telling the story of Chinese brands, the story of improving the quality of Chinese brands, the story of innovative development, the story of benefiting people's livelihoods, and the story of going global.

Tian Shihong, Deputy Director of the State Administration for Market Regulation, pointed out that holding this forum to discuss brand development plans and explore new paths for brand construction is of great significance as the country is deeply studying, promoting and implementing the spirit of the 20th National Congress of the Communist Party of China. He emphasized that in recent years, the State Administration for Market Regulation has implemented the strategy of building a strong quality country in accordance with the decisions and deployments of the Party Central Committee and the State Council, and has taken multiple measures to cultivate and build excellent brands. Tian Shihong demands that to promote high-quality development of brand building, key elements such as standards, quality, innovation, reputation, and culture should be emphasized, and great efforts should be made to implement systematic policies. To solidify the foundation of standards, pay attention to the leading role of standards, and strengthen the technical support of standards; Take the path of winning with quality, always strictly adhere to the bottom line of quality and safety, and strengthen the construction of quality infrastructure such as metrology, standards, certification and accreditation, inspection and testing; Stimulate the power of innovation, vigorously promote quality technology innovation, and advocate quality management innovation; Adhere to the foundation of reputation, promote the establishment of brand reputation benchmarks, and increase the protection of brand reputation; Forge the soul of culture, continuously promote the construction of quality culture, and tell the story of Chinese quality and Chinese brands well.

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Information source: China Quality Report

Information source website：https://mp.weixin.qq.com/s/u5L1ibyJOw2DWoD14wO4rQ